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Tails07 Tails07
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6 years ago
Pepsi A.M. was positioned as a coffee substitute. In one test market, Pepsi A.M. was introduced onto a university campus. It was both an immense hit and a total failure. The product always sold out of the vending machines, but the consumption of coffee stayed the same and the sale of other Pepsi products declined. In terms of levels of categorization, discuss what created the problem in the test market.
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markymoomarkymoo
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6 years ago
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Tails07 Author
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#2
6 years ago
hi

you really helped me in my course, thanks so much for helping me along the way
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