You are a current sales/marketing executive for AND ONE athletic shoe company. The company has seen ...

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You are a current sales/marketing executive for AND ONE athletic shoe company. The company has seen ...

You are a current sales/marketing executive for AND ONE athletic shoe company. The company has seen tremendous growth with their basketball shoe product line, and now you want to branch out into other athletic shoeware. Choose a major U.S. sport (football, baseball, basketball) and apply the new product development process.

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