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Apatix Apatix
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6 years ago
A clothing chain is considering two different locations for a new retail outlet. The organization has identified the four factors listed in the following table as the basis for evaluation, and it has assigned weights as shown. The manager has rated each location on each factor, on a 100-point basis (higher scores are better), as shown under the respective columns for Barclay and Chester.

a. Calculate the composite score for each alternative location.
b. Which site should be chosen?
c. Are you concerned about the sensitivity and subjectivity of this solution? Comment.

Factor   Factor Description   Weight   Barclay   Chester
1   Average community income   .40   75   70
2   Community growth potential   .25   60   80
3   Availability of public transportation   .15   45   90
4   Labor cost   .20   80   60
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Operations Management

Operations Management


Edition: 10th
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kadajikadaji
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6 years ago
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