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A marketing channel strategy is a set of activities focused on designing and managing a marketing ...

A marketing channel strategy is a set of activities focused on designing and managing a marketing channel for the purpose of ________.
A) expanding a firm’s position in niche markets
B) improving a firm’s sustainable competitive advantage
C) minimizing difficulties with global distribution centers
D) evaluating marketing expenses in order to find cost savings
E) modifying the marketing mix to extend the product life cycle

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Marketing Channel Strategy

Edition: 8^th

Authors: Palmatier, Stern, El-Ansary, Anderson

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