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noise noise
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7 years ago
In the San Francisco market, Kellogg’s Raisin Bran sells for $3.49 per box, and Post Raisin Bran sells for $3.39 per box. Both Kellogg’s and Post promote their cereals with weekly coupons in the local newspaper. Kellogg’s and Post are most likely engaged in ________.
A) vertical integration
B) exclusive distribution
C) dual distribution competition
D) intra-brand price competition
E) inter-brand price competition
Textbook 
Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
Authors:
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YennYenn
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7 years ago
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