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7 years ago
Big Box, an electronics retailer, runs advertisements promoting a Dell laptop but encourages its salespeople to sell consumers a lesser known computer brand so that Big Box will earn higher margins. Which term best describes the actions of Big Box?
A) intra-brand pricing
B) overt discontinuation
C) bait-and-switch
D) covert conversion
E) free riding
Textbook 
Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
Authors:
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!Hachi!!Hachi!
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7 years ago
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5 years ago
wow
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