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Lisbon Gadgets, a California manufacturer, offers a regional trade promotion to West Coast retailers ...

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Lisbon Gadgets, a California manufacturer, offers a regional trade promotion to West Coast retailers ...

Lisbon Gadgets, a California manufacturer, offers a regional trade promotion to West Coast retailers and wholesalers. Winston Wholesalers purchases large quantities of gadgets from Lisbon and distributes the products to stores on the East Coast where the discount is unavailable. Winston Wholesalers is most likely engaged in ________.
A) slotting
B) diverting
C) price gouging
D) forward buying
E) gray marketing

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Marketing Channel Strategy

Edition: 8^th

Authors: Palmatier, Stern, El-Ansary, Anderson

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