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Brad has decided to purchase a fast-food franchise, Taste Buds. Which of the following will Brad, ...

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Brad has decided to purchase a fast-food franchise, Taste Buds. Which of the following will Brad, ...

Brad has decided to purchase a fast-food franchise, Taste Buds. Which of the following will Brad, the franchisee, LEAST likely receive from the Taste Buds franchisor?
A) information about how to make Taste Buds menu items
B) the financial capital needed for Brad to hire employees
C) proven strategies for marketing Taste Buds restaurants
D) permission to use the Taste Buds logo and trademark
E) a business format to use in Brad’s market area

Textbook

Marketing Channel Strategy

Edition: 8^th

Authors: Palmatier, Stern, El-Ansary, Anderson

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Yenn

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