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darthmouse darthmouse
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7 years ago
Company X, a franchisor, used franchisees to build the Company X brand and the company system. Now that Company X is large and successful, it is using pricing tactics and restrictive contract terms to force franchisees to sell their franchises back to Company X. Which term best describes the actions of Company X?
A) free riding
B) negligent franchising
C) opportunistic licensing
D) redirection of ownership
E) organizational consolidation
Textbook 
Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
Authors:
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krelinkrelin
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#1
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7 years ago
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darthmouse Author
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7 years ago
Good timing, thanks!
lubennick
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Yesterday
Thanks for your help!!
Harvinder
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2 hours ago
This site is awesome
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