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Company X, a franchisor, used franchisees to build the Company X brand and the company system. Now ...

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Company X, a franchisor, used franchisees to build the Company X brand and the company system. Now ...

Company X, a franchisor, used franchisees to build the Company X brand and the company system. Now that Company X is large and successful, it is using pricing tactics and restrictive contract terms to force franchisees to sell their franchises back to Company X. Which term best describes the actions of Company X?
A) free riding
B) negligent franchising
C) opportunistic licensing
D) redirection of ownership
E) organizational consolidation

Textbook

Marketing Channel Strategy

Edition: 8^th

Authors: Palmatier, Stern, El-Ansary, Anderson

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darthmouse Author

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Thanks for your help!!

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You make an excellent tutor!

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