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Company X plans to enter a foreign market by purchasing land and building a new facility. What ...

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Company X plans to enter a foreign market by purchasing land and building a new facility. What ...

Company X plans to enter a foreign market by purchasing land and building a new facility. What should Company X most likely do to improve its chances of success?
A) develop a knowledgeable local network of business associates
B) send home-country representatives to manage construction
C) acquire a small, local firm in the logistics industry
D) engage in e-commerce to identify local demands
E) leverage economies of scale in the local market

Textbook

Marketing Channel Strategy

Edition: 8^th

Authors: Palmatier, Stern, El-Ansary, Anderson

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noise Author

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