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Channel conflict is best described as ________.

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Channel conflict is best described as ________.

Channel conflict is best described as ________.
A) an unwanted state of opposition among organizations in a marketing channel
B) costly actions that should be viewed negatively in a marketing channel system
C) antagonistic situations that weaken relationships between marketing channel members
D) a situation that involves a struggle against obstacles in the marketing channel environment
E) behavior by a channel member that is in opposition to the wishes of its channel counterpart

Textbook

Marketing Channel Strategy

Edition: 8^th

Authors: Palmatier, Stern, El-Ansary, Anderson

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