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Which term refers to using more than one route to get to the same market?

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Which term refers to using more than one route to get to the same market?

Which term refers to using more than one route to get to the same market?
A) cooptation
B) domain growth
C) multiple channels
D) hybrid marketing
E) intrachannel competition

Textbook

Marketing Channel Strategy

Marketing Channel Strategy

Edition: 8^th

Authors: Palmatier, Stern, El-Ansary, Anderson

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