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noise noise
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7 years ago
Burton Manufacturing wants to motivate downstream channel members to represent Burton products in new and current markets, but the firm does not want to build strong channel relationships. How can Burton most likely accomplish this goal?
A) Integrating vertically
B) Exerting reward power
C) Increasing internal sales
D) Utilizing coercive power
E) Outsourcing logistical efforts
Textbook 
Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
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!Hachi!!Hachi!
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noise Author
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7 years ago
Thanks!!!
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