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Which of the following would LEAST likely promote trust between marketing channel members?

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Which of the following would LEAST likely promote trust between marketing channel members?

Which of the following would LEAST likely promote trust between marketing channel members?
A) Daily interactions
B) Mutual cooperation
C) Formalized procedures
D) Decentralized decision making
E) Stable organizational environments

Textbook

Marketing Channel Strategy

Marketing Channel Strategy

Edition: 8^th

Authors: Palmatier, Stern, El-Ansary, Anderson

Read 89 times

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