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amko_sa amko_sa
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6 years ago
Which term refers to the systematic distortion of information as it passes through the channel that causes members to overreact to small changes in end-user demand?
A) Bullwhip effect
B) Feedback looping
C) Cross functionality
D) Reverse logistical error
E) Misaligned systems effect
Textbook 
Decision Support and Business Intelligence Systems

Decision Support and Business Intelligence Systems


Edition: 9th
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emrex2emrex2
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amko_sa Author
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6 years ago
Thanks
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