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revmitchell revmitchell
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7 years ago
To be viable, a market segment must be accessible in terms of messages and communications. It is useful to ask the following questions except
A) Where are the audience segments found?
B) What are the communication touchpoints for interaction?
C) What media vehicles are most appropriate and cost effective?
D) What type of benefits does each segment seek?
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Sports Marketing

Sports Marketing


Edition: 1st
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Sports Marketing (Fetchko, Roy, Clow)
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SatiozSatioz
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revmitchell Author
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#2
6 years ago
fantastic help
Sports Marketing (Fetchko, Roy, Clow)
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