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When a company identifies a market segment on a global basis, such as a segment based on income, it ...

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When a company identifies a market segment on a global basis, such as a segment based on income, it ...

When a company identifies a market segment on a global basis, such as a segment based on income, it will likely ________.
A) encounter a similar percentage of the population in each country within that segment
B) find that a niche market in one country may be a mass market in another
C) find that the market in each country is so dispersed that distribution is difficult
D) be aiming at a mass market in each country

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International Business

Edition: 15^th

Authors: Daniels, Radebaugh, Sullivan

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This helped my grade so much Perfect

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