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Victoria has played tennis since she was 9 years old. When an opportunity came to sponsor the local ...

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Victoria has played tennis since she was 9 years old. When an opportunity came to sponsor the local ...

Victoria has played tennis since she was 9 years old. When an opportunity came to sponsor the local college tennis team, Victoria immediately signed the company up for the sponsorship. Out of the 40 employees in the company, only one employee other than Victoria has any interest in tennis. This is an example of a B2B sports consumption decision based on
A) marketing objectives
B) internal objectives
C) personal objectives
D) societal objectives

Textbook

Sports Marketing

Edition: 1^st

Authors: Fetchko, Roy, Clow

Read 69 times

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