In determining the brand position, Sam, who is the marketing director, needs to focus on the one ...

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7 years ago

In determining the brand position, Sam, who is the marketing director, needs to focus on the one ...

In determining the brand position, Sam, who is the marketing director, needs to focus on the one thing the sports brand stands for or is associated with by consumers.
True or False?

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Sports Marketing

Edition: 1^st

Authors: Fetchko, Roy, Clow

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rohu Author

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7 years ago

Correct

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