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rohu rohu
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7 years ago
Brand identity is
A) thoughts or mental associations that people have for a particular brand
B) thoughts that reside in the minds of consumers based on past experiences, existing knowledge, and marketing communications
C) made up of associations that a marketer aspires to project or communicate to its target market
D) thoughts or perceptions people have toward people and objects
Textbook 
Sports Marketing

Sports Marketing


Edition: 1st
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SatiozSatioz
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rohu Author
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This site is awesome
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