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revmitchell revmitchell
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Posts: 1059
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7 years ago
It is important to recognize that ________ is (are) formed from every touchpoint between the consumer and sports brand, whether at events, games, or through the media.
A) brand awareness
B) brand loyalty
C) brand associations
D) brand equity
Textbook 
Sports Marketing

Sports Marketing


Edition: 1st
Authors:
Read 81 times
1 Reply
Sports Marketing (Fetchko, Roy, Clow)
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kromonoskromonos
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7 years ago
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