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rohu rohu
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7 years ago
Allison has displayed a favorable attitude for a sports brand, a desire to spend more time at games, and a strong desire to purchase additional tickets for the future. This is an example of the ________ component of experiential marketing.
A) activation
B) sensory experience
C) interaction
D) relationship
Textbook 
Sports Marketing

Sports Marketing


Edition: 1st
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kromonoskromonos
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7 years ago
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