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A sports entertainment company wants to research how Canadians spend their free time. It is ...

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A sports entertainment company wants to research how Canadians spend their free time. It is ...

A sports entertainment company wants to research how Canadians spend their free time. It is preparing a survey that will be used in all of Canada, including the province of Quebec. Unlike Canadians from other provinces, the people of Quebec primarily speak French. The researchers are planning to use English and French versions of the survey. In preparing the surveys, they should use ________.
a. back translation
b. nonprobability sampling
c. probability sampling
d. syndicated research
e. cross-tabulation

Textbook

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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