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revmitchell revmitchell
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6 years ago
A basketball team has developed a program that rewards customers based on how many tickets the person purchases. Season ticket holders receive a locker room tour, a special dinner with the players, and an autographed basketball. Individuals who buy large ticket packages receive the locker room tour and autographed basketball. Individuals who buy smaller ticket packages receive only the locker room tour. This marketing approach is based on
A) branded events
B) client hospitality
C) value-added benefits
D) tiered rewards
Textbook 
Sports Marketing

Sports Marketing


Edition: 1st
Authors:
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Sports Marketing (Fetchko, Roy, Clow)
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kromonoskromonos
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6 years ago
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revmitchell Author
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#2
5 years ago
ok... i understand it much better now
Sports Marketing (Fetchko, Roy, Clow)
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