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A year ago
In evaluating the target market for an IMC campaign, Jennifer concludes that the target market lacks strong brand associations. To move this target market closer to a purchase, Jennifer should develop a behavioral objective aimed at action.
True or False?
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Sports Marketing
Edition: 1st
Authors:
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Sports Marketing (Fetchko, Roy, Clow)
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A year ago
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FALSE
1
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wrote...
10 months ago
ok... i understand it much better now
Sports Marketing (Fetchko, Roy, Clow)
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