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revmitchell revmitchell
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6 years ago
In evaluating the target market for an IMC campaign, Jennifer concludes that the target market lacks strong brand associations. To move this target market closer to a purchase, Jennifer should develop a behavioral objective aimed at action.
True or False?
Textbook 
Sports Marketing

Sports Marketing


Edition: 1st
Authors:
Read 133 times
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Sports Marketing (Fetchko, Roy, Clow)
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kromonoskromonos
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6 years ago
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revmitchell Author
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#2
5 years ago
ok... i understand it much better now
Sports Marketing (Fetchko, Roy, Clow)
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