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revmitchell revmitchell
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6 years ago
________ occurs in sponsorship when the meaning consumers hold for a sports property is assigned to a brand that is linked to the property.
A) Targeted reach
B) Image transfer
C) Brand association
D) Exclusivity
Textbook 
Sports Marketing

Sports Marketing


Edition: 1st
Authors:
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Sports Marketing (Fetchko, Roy, Clow)
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kromonoskromonos
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6 years ago
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