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Measurement in traditional media channels such as TV and radio tends to focus on

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Measurement in traditional media channels such as TV and radio tends to focus on

Measurement in traditional media channels such as TV and radio tends to focus on
A) brand image
B) targeted reach
C) impressions
D) exposure

Textbook

Sports Marketing

Sports Marketing

Edition: 1^st

Authors: Fetchko, Roy, Clow

Read 74 times

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