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adthz adthz
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7 years ago
A discount department store aims its retailing strategy at a large homogeneous (similar) group of consumers. A wide assortment of goods is offered at popular prices. The retailer utilizes which target market strategy?
A) multiple segmentation
B) store positioning
C) mass marketing
D) market segment
Textbook 
Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 12th
Authors:
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MartineMartine
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