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adthz adthz
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6 years ago
A difficulty in the study of motives is that ________.
A) it is based on self-reports of consumers
B) a researcher needs to distinguish between rational and irrational motives
C) a consumer's motives may be related to his/her demographic characteristics
D) motives can be observed
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Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 12th
Authors:
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MartineMartine
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adthz Author
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6 years ago
Thanks
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