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Evolution-8 Evolution-8
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6 years ago
The sales forecasts for the summer season for LocoPoco, a beverage company, indicated increased demand for its colas. However, the actual sales were 30 percent lower than expected. Which of the following could explain the apparent discrepancy above?
A) The firm's advertising budget was slashed by 2 percent.
B) Competitors launched a new brand of bottled water in the market.
C) Forecasts were based on information derived from external sources.
D) Research reports revealed that there are harmful additives in colas.
Textbook 
Management

Management


Edition: 3rd
Authors:
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Management, 3e (Hitt, Black, Porter)
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nhathanh231nhathanh231
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6 years ago
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