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justin4u justin4u
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Posts: 711
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7 years ago
The cardinal rule for dealing professionally and ethically with media is
A) Cop an attitude.
B) Never lie.
C) Make them realize if the story is good, the company will continue to advertise with them.
D) To remind them that you promised your management a placement.
Textbook 
The Practice of Public Relations

The Practice of Public Relations


Edition: 13th
Author:
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sznooreksznoorek
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Posts: 516
7 years ago
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