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justin4u justin4u
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6 years ago
Which of the following is NOT and should NOT be part of what public relations practitioners do in an IMC project or campaign?
A) write product publicity
B) create paid spots for radio and TV featuring products and services
C) use appropriate celebrity spokespersons to gain media attention
D) use special events to create buzz
Textbook 
The Practice of Public Relations

The Practice of Public Relations


Edition: 13th
Author:
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sznooreksznoorek
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6 years ago
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