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Research by the public relations agency Porter Novelli about communicating in a crisis indicates ...

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Research by the public relations agency Porter Novelli about communicating in a crisis indicates ...

Research by the public relations agency Porter Novelli about communicating in a crisis indicates that
A) like fish that's a day old, a delayed response is likely to disturb media.
B) upwards of 65 percent of people hear "no comment" in a crisis and figure the person or organization is guilty.
C) most public relations people advise management to wait until things simmer down before responding.
D) adding a little emotion to your response is okay.

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The Practice of Public Relations

Edition: 13^th

Author: Seitel

Read 132 times

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justin4u Author

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6 years ago

Extremely helpful and to the point..

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