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burish burish
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7 years ago
Your friend Maria is experiencing declining sales in the business she has owned and successfully operated for three years.  She has asked for your guidance in determining the course(s) of action she should take.  Your recommendation to her is to undertake a marketing research project.  Briefly outline the steps involved in market research.  She is concerned that market research will be too expensive and sophisticated for a small business such as hers.  Is this true?  Explain.
Textbook 
Essentials of Entrepreneurship and Small Business Management

Essentials of Entrepreneurship and Small Business Management


Edition: 6th
Author:
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CalbertoCalberto
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7 years ago
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burish Author
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7 years ago
Thank you, thank you, thank you!
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Yesterday
Thanks
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2 hours ago
Just got PERFECT on my quiz
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