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burish burish
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7 years ago
One of the most important determinants of customers' response to a price is whether they perceive the price to be a fair exchange:
A) compared to what they have paid in the past.
B) regardless of their actual experience with the product.
C) based on their expectation, not reality.
D) for the value they receive from the product or service.
Textbook 
Essentials of Entrepreneurship and Small Business Management

Essentials of Entrepreneurship and Small Business Management


Edition: 6th
Author:
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CalbertoCalberto
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7 years ago
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burish Author
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7 years ago
Thank you, thank you, thank you!
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Thanks for your help!!
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