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[Unknown] [Unknown]
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7 years ago
For most firms, a niche cost-leadership strategy is difficult to implement and sustain because scale is so closely linked to cost advantage.
A) True
B) False
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
Authors:
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Strategic Marketing (Mooradian, Matzler, Ring)
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w.i.l.lw.i.l.l
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7 years ago
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