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[Unknown] [Unknown]
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6 years ago
What characteristics are associated with firms that follow a cost leadership strategy and a differentiation strategy? Illustrate your answer with examples of firms that follow these two different strategies.
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Strategic Marketing

Strategic Marketing


Edition: 1st
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Strategic Marketing (Mooradian, Matzler, Ring)
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w.i.l.lw.i.l.l
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6 years ago
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[Unknown] Author
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6 years ago
Thanks for answering so clearly
Strategic Marketing (Mooradian, Matzler, Ring)
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