Undertaking value-added activities that were once outsourced to suppliers is known as ________.

Michelle Kelly

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Undertaking value-added activities that were once outsourced to suppliers is known as ________.

Undertaking value-added activities that were once outsourced to suppliers is known as ________.
A) product development
B) backward integration
C) forward integration
D) diversification

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Strategic Marketing

Edition: 1^st

Authors: Mooradian, Matzler, Ring

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teknia

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Michelle K. Author

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Thanks for the marketing help

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