The primary goal of positioning is to ________.

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The primary goal of positioning is to ________.

The primary goal of positioning is to ________.
A) shape customers' perceptions
B) determine customers' needs
C) communicate product attributes
D) choose the strongest marketing mix

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Strategic Marketing

Edition: 1^st

Authors: Mooradian, Matzler, Ring

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Strategic Marketing (Mooradian, Matzler, Ring)

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Thanks for answering so clearly

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