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Which of the following would LEAST likely be used to forecast future sales of a product?

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Which of the following would LEAST likely be used to forecast future sales of a product?

Which of the following would LEAST likely be used to forecast future sales of a product?
A) sales force estimates
B) market tests
C) expert opinions
D) market interval scales

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Strategic Marketing

Strategic Marketing

Edition: 1^st

Authors: Mooradian, Matzler, Ring

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Strategic Marketing (Mooradian, Matzler, Ring)

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