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Home Q & A Board Other Fields Homework Help Business Marketing
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Michelle Kelly Michelle Kelly
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6 years ago
An impact/likelihood matrix helps a marketer manage risk and develop a contingency plan.
A) True
B) False
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
Authors:
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tekniateknia
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6 years ago
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Michelle K. Author
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#2
5 years ago
great answer
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