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Michelle Kelly Michelle Kelly
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7 years ago
Based on market share research, which of the following is a true statement?
A) Internal-based strategies lower performance compared to external-based strategies.
B) Better product quality increases customer loyalty but not profitability.
C) Market share has been shown to be the primary cause of a firm's profitability.
D) Skillfully managed firms tend to have higher market shares.
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
Authors:
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w.i.l.lw.i.l.l
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7 years ago
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Michelle K. Author
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#2
6 years ago
great answer
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