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[Unknown] [Unknown]
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6 years ago
Company X wants a low risk method for entering the global market that will not require a significant amount of resources. Which of the following methods would be LEAST appropriate for Company X?
A) franchising
B) licensing
C) joint venture
D) exporting
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
Authors:
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Strategic Marketing (Mooradian, Matzler, Ring)
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tekniateknia
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6 years ago
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