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Home Q & A Board Other Fields Homework Help Business Marketing
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[Unknown] [Unknown]
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6 years ago
Market segmentation is based on either benefits sought or observable customer characteristics.
A) True
B) False
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
Authors:
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Strategic Marketing (Mooradian, Matzler, Ring)
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w.i.l.lw.i.l.l
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[Unknown] Author
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6 years ago
Excellent response
Strategic Marketing (Mooradian, Matzler, Ring)
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