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What is the first step of strategy development if a firm follows a resource-based view?

Michelle Kelly

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What is the first step of strategy development if a firm follows a resource-based view?

What is the first step of strategy development if a firm follows a resource-based view?
A) assessing the company's external environment
B) analyzing the firm's strengths and weaknesses
C) targeting profitable market segments
D) identifying sustainable competitive advantages

Textbook

Strategic Marketing

Strategic Marketing

Edition: 1^st

Authors: Mooradian, Matzler, Ring

Read 65 times

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