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Michelle Kelly Michelle Kelly
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6 years ago
What is the first step of strategy development if a firm follows a resource-based view?
A) assessing the company's external environment
B) analyzing the firm's strengths and weaknesses
C) targeting profitable market segments
D) identifying sustainable competitive advantages
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
Authors:
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w.i.l.lw.i.l.l
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6 years ago
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Michelle Kelly Author
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6 years ago
Smart ... Thanks!
MAry1395
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Yesterday
This helped my grade so much Perfect
oscar520000
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2 hours ago
this is exactly what I needed
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