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What is the first step in the process of identifying competitive advantages?

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What is the first step in the process of identifying competitive advantages?

What is the first step in the process of identifying competitive advantages?
A) comparing the firm to competitors
B) analyzing the firm's value chain
C) assessing customers' loyalties
D) prioritizing customers' buying criteria

Textbook

Strategic Marketing

Strategic Marketing

Edition: 1^st

Authors: Mooradian, Matzler, Ring

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Strategic Marketing (Mooradian, Matzler, Ring)

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teknia

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