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What is the first step in the process of selecting a target market?

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What is the first step in the process of selecting a target market?

What is the first step in the process of selecting a target market?
A) positioning segments in a market portfolio
B) searching for competitive advantages
C) determining competitive superiority
D) evaluating segment attractiveness

Textbook

Strategic Marketing

Strategic Marketing

Edition: 1^st

Authors: Mooradian, Matzler, Ring

Read 79 times

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Strategic Marketing (Mooradian, Matzler, Ring)

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