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Michelle Kelly Michelle Kelly
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6 years ago
The idea generation stage of the new product development process consumes approximately 50% of the development time and requires significant financial resources.
A) True
B) False
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
Authors:
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w.i.l.lw.i.l.l
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6 years ago
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Michelle K. Author
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#2
5 years ago
great answer
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